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Upgrade Bikes Brings Pivot Cycles to United Kingdom

08.09.2010

Pivot Cycles has chosen Upgrade Bikes as its exclusive UK Distributor. With Pivot Bikes having already received excellent reviews from several UK magazines, this new relationship will allow UK bike shops and riders access to the brand. Upgrade will be able to supply the whole Pivot Cycles range, and offer the same exceptional product and customer support it provides for the rest of the Upgrade Bikes range of brands.

Pivot Cycles was founded by legendary bike designer Chris Cocalis in 2007. Cocalis is known in cycling circles for having set-up and fronted Titus cycles for some 17 years prior to the creation of Pivot. In the short period of time they have been around, Pivot has already become well-established amongst Enduro, XC and now Downhill disciplines in many countries around the world.  All Pivot bikes and frames utilise the multi-world championship winning dw-Link patented suspension design.  Pivot Cycles is based in Tempe, Arizona where they test and develop all their frames.

Part of Pivot's commitment to developing the best mountain bikes available is their team testing programme, including the Lex-Pivot World Cup DH Team which boasts Kyle Strait amongst their team roster. Pivot also sponsors several top endurance mountain bikers such as 24-hour world champion Jason English.

"We're all true mountain bikers at Upgrade and we're so impressed with Pivot's ethos and quality. Were very pleased that we now get to use that passion and make them available in the UK," says Tom Varkarla, Pivot UK Brand Specialist

Chris Cocalis, president of Pivot Cycles states, "We are extremely happy to be working with Upgrade as our exclusive UK distributor for Pivot.  We feel they share our same passion for the sport and dedication to excellent customer service and support. We receive a lot of e-mails from the UK and are excited we now have the right partner to supply our products and grow Pivot in the UK."

True to their word, Pivot is always improving its class-leading frames. As such, Pivot has made several improvements to its 2011 range details of the new range will be available shortly. Follow @PivotUK on Twitter for the latest Pivot Cycles product, rider, demo and event news. Also, watch out for the Pivot Cycles tents coming to race and demo events near you during 2011.

For more information on Pivot Cycles and Upgrade Bikes visit www.pivotcycles.com , www.upgradebikes.co.uk or email pivot@upgradebikes.co.uk .